Privacy Policy
Last updated: 18 June 2026
This Privacy Policy explains how NURA AI ("NURA AI", "we", "us") collects, uses, and protects personal information when you visit our website or get in touch with us about our AI Colleagues. We keep data collection to what we need, and we never sell your personal information.
Contents
1. Who we are
NURA AI builds named, role-specialized AI Colleagues for enterprise back-office operations. We are based in Dubai, United Arab Emirates. For any privacy question, contact us at connect@nuraai.ai. For the purposes of this website and our pre-sales communications, NURA AI is the controller of the personal information described below.
2. Information we collect
Information you give us
When you request a demo, email us, or message us on WhatsApp, we collect the details you choose to share, typically your name, work email, company, role, phone number, and the content of your message. If you book a demo, we may also record notes from that conversation.
Information we collect automatically
When you visit the site, we and our infrastructure providers may collect standard technical data such as your IP address, browser type, device information, referring page, and the pages you view. We use this to keep the site secure and to understand, in aggregate, how it is used.
Information from our hosting provider
Our website is served by Vercel, which processes basic request logs and may set functional cookies needed to deliver the site reliably.
3. How we use information
We use personal information to:
- respond to your enquiries and schedule and run demos;
- communicate with you about NURA AI, our AI Colleagues, and your requests;
- operate, secure, maintain, and improve our website;
- understand aggregate site usage and measure interest in our offering; and
- comply with legal obligations and protect our rights.
Where the law requires a legal basis, we rely on your consent, our legitimate interest in operating and promoting our business, the steps necessary to respond to your request, and compliance with legal obligations.
4. How we share information
We do not sell your personal information. We share it only with:
- Service providers who help us run the business, for example our website host (Vercel), email and messaging providers we use to reply to you, and analytics tools, each acting on our instructions;
- Professional advisers such as lawyers and accountants, where needed; and
- Authorities or other parties where we are legally required to do so, or to protect the rights, safety, and security of NURA AI and others.
5. Data retention
We keep personal information only as long as we need it for the purposes above, for example, to follow up on your enquiry and maintain our business records, and then delete or anonymise it. Retention periods vary depending on the type of data and our legal obligations.
6. Security
We apply appropriate technical and organisational measures to protect personal information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but security and human oversight are core to how we build. Every consequential action in our products is gated by a person and recorded to an inspectable audit ledger.
7. International transfers
We operate from the UAE and use service providers that may process data in other countries. Where personal information is transferred internationally, we take steps to ensure it remains protected in line with applicable law.
8. Your rights & choices
Subject to applicable law, you may have the right to access, correct, update, or delete your personal information, to object to or restrict certain processing, to withdraw consent, and to ask for a copy of your data. To exercise any of these, email connect@nuraai.ai and we will respond as required by law. You can also unsubscribe from our emails at any time.
9. Cookies & analytics
We use a small number of cookies and similar technologies that are necessary to run the site and, where applicable, to understand aggregate usage. You can control cookies through your browser settings; blocking some cookies may affect how the site works.
10. Children
Our website and products are intended for businesses and are not directed at children under 16. We do not knowingly collect personal information from children.
11. Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date above, and material changes will be made prominent on this page.
12. Contact us
Questions about this policy or your personal information? Email us at connect@nuraai.ai. NURA AI, Dubai, United Arab Emirates.